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Alfa Romeo 1910-2017 The History of a Myth

The legend started in 1910, when Cavalier Ugo Stella acquired the shares of Società Italiana Automobili Darraq, the Italian plant of a French car maker. The first plant was at number 95 Strada del Portello in the north-west outskirts of Milan and the company was called “Anonima Lombarda Fabbrica Automobili” (Lombard Automobile Factory, Public Company), hence the acronym A.L.F.A.

  • A.L.F.A. foundation in 1910
    1910

    The Birth of a Legend

    The origins of Alfa Romeo date back to The Società Italiana Automobili Darracq, founded in 1906 and located at 95, Strada del Portello, Milan, Italy.

    When economic hardship hit in 1909, company shares were acquired by the organization's managing director, Italian aristocrat Ugo Stella.

    On June 24, 1910, Stella relaunched and renamed his plant Anonima Lombarda Fabbrica Automobili – A.L.F.A. or “Alfa”.

    A.L.F.A. foundation in 1910
    ALFA 24 HP by Giuseppe Merosi - 1910
    1910

    Alfa's First Merosi-Designed Vehicle, the 24HP

    Alfa’s young technical director, Giuseppe Merosi, was an ambitious young man who started out selling bicycles. Soon after, Merosi was designing cars and motorcycles for Fiat and Bianchi.

    At Alfa, Merosi designed the first vehicle to come off the new production line at Portello in Milan, Italy. The 24HP featured a single block 4.1-liter engine, single drive shaft and reached a top speed of 62 mph.

    ALFA 24 HP by Giuseppe Merosi - 1910
    ALFA Grand Prix 1914 by Giuseppe Merosi
    1914

    Merosi Designed the Alfa Grand Prix

    Anxious to establish a reputation in international racing, Alfa assigned Giuseppe Merosi the task of designing a competitive sports car based on the 40-60 HP. The result was the Alfa Grand Prix, the first automobile to feature a twin spark ignition. The 4 cylinder 4.5-liter engine helped it to reach a top speed of 87 mph.

    ALFA Grand Prix 1914 by Giuseppe Merosi
    Nicola Romeo purchased Alfa during WWI - 1915
    1915

    WWI Forced a Change of Plans

    During the First World War, Alfa lacked the funds needed to convert its automobile manufacturing. Nicola Romeo – a successful electrical engineer from Naples, Italy – purchased Alfa and other companies, and started producing airplane engines and portable compressors.

    The firm was called Società Anonima Italiana Nicola Romeo & Company. The new badge was changed to read “Alfa-Romeo Milano”.

    Nicola Romeo purchased Alfa during WWI - 1915
    1918 Alfa prospered during WWI
    1918

    Alfa Prospered During WWI

    Automotive production ceased during the war. Merosi was transferred to the Railway Workshops in Naples, Italy, but the company continued to prosper.

    In the winter of 1918, investors decided to take the company public with a new make on the original name – “Alfa Romeo”. The new company name was officially registered February 3, 1918.

    1918 Alfa prospered during WWI
    1919 The return to automobile production
    1919

    The Return to Automotive Production

    Alfa Romeo resumed production at the end of the First World War. They began by assembling parts that were still in stock, and shortly after started designing new models.

    The Grand Prix – which had been sold-off during the war – was reacquired. It proceeded to turn heads in a series of important Italian races in the early 1920s, such as the Mugello circuit, Parma-Berceto and Brescia circuit. A bright new era had begun.

    1919 The return to automobile production
  • Alfa Romeo RL, Merosi's masterpiece - 1922
    1922

    Alfa Romeo Launched Merosi's Masterpiece

    Alfa Romeo launched its RL, featuring a straight-6 engine with an overhead rocker arm and valves, and brakes on all 4 wheels. The Alfa Romeo RL was a tremendous success. It became known as Giuseppe Merosi’s masterpiece. International orders poured in, and 2,640 automobiles were built.

    Alfa Romeo RL, Merosi's masterpiece - 1922
    1923 RL conquered the Targa Florio
    1923

    Alfa Romeo RL Conquered the Targa Florio

    The legendary Alfa Romeo race car driver, Ugo Sivocci, wanted to break a string of second- place finishes. To prepare for the legendary Targa Florio race in Sicily, he painted a white square with a “Quadrifoglio”- a four-leaf clover - on the front of his Alfa Romeo RL Targa Florio.
    As luck would have it, he finished in first place. Ascari finished second and Masetti fourth, both of whom were driving RLs. The victorious results of this difficult, open road, endurance race marked the beginning of Alfa Romeo's racing success.

    1923 RL conquered the Targa Florio
    Alfa Romeo P1, Ugo Sivocci's car - 1923
    1923

    Sivocci and his Four-leaf Clover

    Shortly after his famous victory at the Targa Florio, Sivocci was testing a new race car at the Monza circuit that did not bear his lucky four-leaf clover and he tragically crashed and lost his life and a legend was born.

    This marked the beginning of a tradition: all future Alfa Romeo race cars would feature the four-leaf clover on a white triangle — with the missing corner symbolizing the loss of Sivocci.

    Today, Sivocci’s clover remains a symbol of race-worthy capabilities and, of course, a symbol of good luck.

    Alfa Romeo P1, Ugo Sivocci's car - 1923
    Alfa Romeo P2, Vittorio Jano's car - 1924
    1924

    The Launch of the P2

    This marked the era of Vittorio Jano, one of the legends of Alfa Romeo racing. The great designer's first creation was the P2, the first Alfa Romeo with an 8-cylinder supercharged engine and two forced-induction carburetors. Only six models were built.
    P2 became one of the best Grand Prix automobiles of the 1920s.

    Alfa Romeo P2, Vittorio Jano's car - 1924
    1925 Alfa Romeo won its first World Championship
    1925

    Alfa Romeo Won its First World Championship

    Gastone Brilli Peri won Alfa Romeo's first World Championship in Jano's Gran Premio Tipo P2. Four Alfa Romeos crossed the finish line – one after the other – with a 45-minute lead on the fifth-placed driver.

    The spectacular victory gave Alfa Romeo a reason to add the laurel wreath to its logo.

    1925 Alfa Romeo won its first World Championship
    1928 Alfa’s first victory at the Mille Miglia
    1928

    Alfa Romeo’s First Victory at the Mille Miglia

    Considered the “The World's Best Motor Race”, the Mille Miglia is an open-road endurance race consisting of a thousand-mile figure eight that loops through the Italian cities of Brescia and Rome.

    In 1928, Campari and Ramponi won the record-breaking race in the new Alfa Romeo 6C 1500 compressor.

    Alfa Romeo realized that its cars were becoming status symbols, and the company began to consider mass production.

    1928 Alfa’s first victory at the Mille Miglia
    1929 The Ferrari Racing Team Alfas
    1929

    The “Alfa” of Ferrari Racing Team

    Enzo Ferrari established his Scuderia Ferrari racing team in Modena, Italy. It included more than 40 of the finest racing drivers of the age, including Ascari, Campari and Nuvolari. The team managed all of Alfa Romeo's racing achievements. The cars were known as “The Ferrari Racing Team Alfas”.

    1929 The Ferrari Racing Team Alfas
  • Alfa Romeo 6C 1750 became an icon - 1930
    1930

    6C 1750 Became a 1930s Icon

    Once again, it was Jano who unveiled an iconic automobile. The 6C 1750 was launched at the Rome Motor Show in 1929. It was a variation of the 6C 1500, with a more powerful engine.

    Its exceptional performance was proven the following year when Nuvolari and Guidotti won the Mille Miglia race with a record setting average speed of 62 mph; they were followed by three more 6C 1750s – a truly epic result.

    Alfa Romeo 6C 1750 became an icon - 1930
    Alfa 8C 2300 delivered Italy’s first win at Le Mans - 1931
    1931

    Alfa Romeo 8C 2300 Delivered Italy’s First Win at Le Mans

    Jano’s latest creation was designed to end domination of Le Mans by the British and French. With an innovative 8-cylinder engine and long wheel base, the 8C 2300 was up to the task. Drivers Lord Howe and Sir Henry Birkin won the 1,875-mile race at speeds averaging 78 mph.

    Alfa 8C 2300 delivered Italy’s first win at Le Mans - 1931
    Alfa Tipo B - the P3 - designed for endurance races - 1932
    1932

    Nuvolari Triumphed in Jano’s P3

    The Tipo B – also known as the P3 – was Alfa Romeo's first automobile specifically designed for endurance races. It was Jano's finest single-seater, as it was slender, fast and high tech with differential gears and two V-drive shafts to transmit power to the rear wheels.

    Nuvolari won every race that year in the P3, including the Monaco Grand Prix, the Targa Florio, the Italian Grand Prix, the French Grand Prix, the Coppa Ciano and the Coppa Acerbo.

    Alfa Tipo B - the P3 - designed for endurance races - 1932
    Ugo Gobbato, the new Alfa Romeo Director - 1933
    1933

    Ugo Gobbato Became the New Director of Alfa Romeo

    In 1933 Alfa Romeo was bought out by Italy’s Institute for Industrial Reconstruction (IRI) and Nicola Romeo was replaced by Ugo Gobbato.

    Under the new director, Alfa Romeo's racing tasks were transferred to the Ferrari team and the prancing horse replaced the four-leaf clover on all racing cars.

    Ugo Gobbato, the new Alfa Romeo Director - 1933
    Alfa Romeo Bimotore, designed by Luigi Bazzi - 1935
    1935

    Bimotore Broke European Speed Records

    German automakers were dominating the world of racing, so Alfa Romeo decided to evolve. Luigi Bazzi designed the powerful Bimotore for Scuderia Ferrari; only two were built. This single seater with two 8-cylinder inline engines broke two European speed records.
    Nuvolari pushed the Bimotore to a speed of 200 mph over a mile, reaching a top speeds of 226 mph.

    Alfa Romeo Bimotore, designed by Luigi Bazzi - 1935
    Nuvolari won the German Grand Prix - 1935
    1935

    Nuvolari Made History at the German Grand Prix

    On July 28, 1935, an epic victory was achieved at the most challenging circuit of all, the Nürburgring. Driving Jano’s old P3, Tazio Nuvolari triumphed over modern German sports cars and wrote a memorable page in Alfa Romeo’s racing history. Representatives of the German government were forced to congratulate Nuvolari, who showed once again that he was the number one driver.

    Nuvolari won the German Grand Prix - 1935
    Alfa Romeo Gran Premio Tipo C - 1936
    1936

    The American Dream: Nuvolari Won the Vanderbilt Cup

    Scuderia Ferrari entered three Alfa Romeos at the Vanderbilt Cup in New York. Nuvolari was still recovering from a bad crash in Tripoli, Libya, that compromised his health, but that did not stop him. He went on to win the Vanderbilt Cup in an Alfa Romeo Gran Premio Tipo C. This victory sealed Nuvolari’s and Alfa Romeo’s position across the Atlantic

    Alfa Romeo Gran Premio Tipo C - 1936
    Alfa Romeo 8c 2900, the world's most beautiful sport car - 1937
    1937

    The Aerodynamic Alfa Romeo 8C 2900

    The 8C 2900 was the world's most beautiful sports car. Its two-seater chassis made it ideal for motor racing. It was also produced as the 8C 2900B in two stylish variations: the short wheelbase, Spider Corsa, and the long wheelbase, Coupe Touring.

    The racing version immediately delivered a result that went down in the history of Alfa Romeo racing: an incredible three-win feat at the 1938 Mille Miglia.

    Alfa Romeo 8c 2900, the world's most beautiful sport car - 1937
    Alfa Romeo 158 designed by Gioacchino Colombo - 1938
    1938

    Born to Win: The Alfa Romeo 158

    Designer Gioacchino Colombo helped shape Alfetta, the most enduring single-seater in modern racing history. Slender but incredibly nimble, it took first and second place during its debut at the Coppa Ciano race in Italy.

    The initial victories were followed by an unbroken series of Grand Prix triumphs that continued until 1950, when it won its first Formula 1® title.

    Alfa Romeo 158 designed by Gioacchino Colombo - 1938
    1939 Alfa began building a new engine factory
    1939

    Alfa Romeo Began Building a New Engine Factory

    Ugo Gobbato arranged for a foundation stone to be laid at Alfa Romeo’s new San Martino factory in Pomigliano d’Arco, near Naples, Italy. It was destined to become a center of modern aircraft engine production.

    1939 Alfa began building a new engine factory
  • Ugo Gobbato was killed in 1945
    1945

    A Company Without a Leader or a Factory

    On the morning of April 28, Ugo Gobbato was shot and killed by an unknown gunman as he cycled to work. He was wrongly accused of collaborating with the Germans and Italian fascists. Without a leader and with most of its factories destroyed by the war, Alfa Romeo found itself in a difficult situation.

    Ugo Gobbato was killed in 1945
    1945 Orazio Satta Puliga took the helm
    1945

    Orazio Satta Puliga Took the Helm

    While the new chairman, Pasquale Gallo, was appointed to demilitarize Alfa Romeo, responsibility for design was handed to the engineer Orazio Satta Puliga. He made a fundamental contribution in relaunching Alfa Romeo once and for all.

    1945 Orazio Satta Puliga took the helm
    1947 The Freccia d’Oro
    1947

    The Freccia d’Oro

    Alfa Romeo began production of two new automobiles that would epitomize the very best of post-war Italian style, sophistication and class. The first was the Freccia d’Oro, a version of the 6C 2500 Sport, with an abbreviated, rounded tail.

    1947 The Freccia d’Oro
    1949 The Villa D’Este
    1949

    The Villa D’Este

    The second outstanding design was named after the Competition of Elegance (Concorso d’Eleganza), which is held every year on the shores of Lake Como, Italy. Alfa Romeo’s Villa D’Este was the Super Sport version of the 6C 2500 Touring, a triumph of classic lines. It took top prize at the Gran Premio Referendum.

    1949 The Villa D’Este
  • Alfa Romeo 1900 designed by Orazio Satta Puliga - 1950
    1950

    Alfa Romeo 1900, the Family Car that Won Races

    Modern and practical, Alfa Romeo designer Orazio Satta Puliga considered the 1900 to be the ultimate choice for the middle class. It offered great performance and a heritage of brilliant sporting achievements at a competitive price.

    Alfa Romeo 1900 designed by Orazio Satta Puliga - 1950
    Nino Farina won the first Formula One Champioship - 1950
    1950

    The First Formula 1® Championship was Won by Farina

    Nino Farina just barely beat his Alfa Romeo teammate Manuel Fangio to win Alfa Romeo's first Formula 1® World Championship at Silverstone, England. He raced an Alfetta 158, a stunning single-seater designed by Gioacchino Colombo.

    Nino Farina won the first Formula One Champioship - 1950
    Alfa Romeo 159 was born - 1950
    1950

    The 159 was Born

    Enhancements were made and the name was changed, but the soul stayed true. The 159 received a more powerful engine and innovative De Dion suspension for perfect road handling. It would become the star of the 2nd World Championships the following year.

    Alfa Romeo 159 was born - 1950
    1951 Fangio won the 2nd Formula One Championship
    1951

    Fangio Won the 2nd Formula 1® Championship

    Manuel Fangio, one of the greatest Formula 1® drivers of all time, took to the podium after winning the second World Championship. He was driving a 159 Alfetta, also known as the “Goddess of love,” as it could fill a driver’s heart with the endless pleasure of driving.

    Fangio left no room for his rivals, wiping them all aside with his precise and spectacular style.

    1951 Fangio won the 2nd Formula One Championship
    1951 Luraghi joined the Alfa Romeo board
    1951

    Luraghi Joined the Alfa Romeo Board

    In the early ‘50s Giuseppe Luraghi, the General Manager of Italy’s Finmeccanica Group, took control of Alfa Romeo. He continued to guide and grow the company until 1974. Those years were a time of enormous growth, including plans to manufacture the Giulietta and other new models that would take Alfa Romeo to bold new heights.

    1951 Luraghi joined the Alfa Romeo board
    Alfa Romeo Giulietta Sprint Version - 1954
    1954

    The Birth of the Giulietta

    Bertone created a legend: the Giulietta.
    The Sprint version was launched first. It was aerodynamic, practical, nimble and high-performing, representing an international symbol of Italian creativity.
    Giulietta became one of Alfa Romeo’s best-loved automobiles. There were many different variations: the Berlina, Ti, Sprint and Spider – both in a “Veloce” version – Sprint Speciale and Sprint Zagato.
    The Spider was designed by Pininfarina, who had a soft spot for his creation, affectionately calling it “la signorina” (“the young lady”).

    Alfa Romeo Giulietta Sprint Version - 1954
    Alfa Romeo 750: Abarth’s experimental prototype - 1955
    1955

    The Alfa Romeo 750: Abarth’s Prototype

    Carlo Abarth was asked to design a competitive vehicle at a time when Alfa Romeo had abandoned motor racing to concentrate on the Giulietta, however work on the 750 proceeded anyway. Giulietta’s light alloy engine was modified and its capacity increased to 1.5-liters, the maximum allowed in the Gran Turismo category.
    Development stopped due to business reasons, and the 750 remained an experimental prototype.

    Alfa Romeo 750: Abarth’s experimental prototype - 1955
  • 1960 Luraghi was appointed Alfa Romeo’s new chairman
    1960

    Luraghi was Appointed Alfa Romeo’s New Chairman

    The future was bright when Giuseppe Luraghi was named chairman. With a new chairman and the launch of a new plant in Pomigliano d'Arco near Naples, Italy, Alfa Romeo anticipated steady growth in Italy and beyond.

    1960 Luraghi was appointed Alfa Romeo’s new chairman
    1961 Alfa Romeo celebrated 100,001 Giuliettas
    1961

    Alfa Romeo Celebrated 100,001 Giuliettas

    The unstoppable success of "Italy’s sweetheart" hit the 100,001 mark. This important milestone confirmed Italy’s passion for the Giulietta. To mark the occasion, the traditional bottle of champagne was opened at Portello in Milan, Italy. A special guest at the ceremony was another equally famous Giulietta – the actress Giulietta Masina.

    1961 Alfa Romeo celebrated 100,001 Giuliettas
    Alfa Romeo Giulia, designed by the wind - 1962
    1962

    The Giulia, Designed by the Wind

    The automobile that challenged conventions and revolutionized design: a cut-off tail, concave sides, low nose and sinuous windshield. Tested in the wind tunnel in Turin, Italy, the Giulia was much more highly evolved than normal. It had a record aerodynamic coefficient of 0.34 points, lower even than the Gran Turismo class. It was pure innovation: a jewel of design, mechanics and passenger safety.

    Alfa Romeo Giulia, designed by the wind - 1962
    Carlo Chiti’s Autodelta Team: Alfa's return to motor racing - 1963
    1963

    Alfa Romeo’s Return to Motor Racing

    Alfa Romeo returned to racing with Carlo Chiti’s Autodelta Team. Chiti's people were committed to advancing Alfa Romeo's sporting image and international racing reputation. The relationship would continue until 1984.

    Carlo Chiti’s Autodelta Team: Alfa's return to motor racing - 1963
    Alfa Romeo GTA, the race car for the Turismo category - 1965
    1965

    A Win a Day With The GTA

    GTA was short for “Gran Turismo Alleggerita.” This race car was specifically designed for the Turismo category.

    Bertone and Giugiaro’s work of art retained the same lines as the Giulia Sprint GT, with lighter aluminum body panels and a 1600 engine with double ignition cylinder head.

    Fast and fiery, it would burn the competition at three consecutive editions of the European Touring Car Championship – ’66, ’67 and ’68.

    Alfa Romeo GTA, the race car for the Turismo category - 1965
    Alfa Romeo 2600, comfort and elegance - 1965
    1965

    Alfa Romeo's 2600 Stood for Class, Comfort and Elegance

    The Alfa Romeo 2600 featured a powerful 6-cylinder engine with five synchronized gears and outstanding road handling. Three versions were made: the Berlina, Bertone’s Sprint and Touring’s Spider (Zagato’s 2600 SZ would appear at a later date).

    Alfa Romeo 2600, comfort and elegance - 1965
    Alfa Romeo Duetto and the Graduate - 1966
    1966

    The Alfa Romeo Duetto

    The legend of the Duetto. Produced for 27 years, the Duetto was Alfa Romeo's most enduring model and had a unique cuttlebone shape and boat-like tail.

    The Duetto Spider earned a permanent place in American popular culture. A special version of the Spider – nicknamed “The Graduate” – was sold in the U.S. after it was featured in the renowned 1967 movie.

    Alfa Romeo Duetto and the Graduate - 1966
    Alfa Romeo Tipo 33 designed by Franco Scaglione - 1967
    1967

    The Tipo 33: The True Alfa Romeo Legend

    Alfa Romeo asked designer Franco Scaglione to add life and beauty into the mechanics of the Tipo 33, Alfa Romeo's 33/2 racing model. He delivered a true masterpiece – the 33 Stradale, known as one of most beautiful vehicles ever created. Only 18 were ever produced, and today it is valued at over 13 million dollars. Its shape was stylish, sculptural and sinuous. The vehicle created a sense of movement and aerodynamics.
    The 33 Stradale had a perfect design, as it was a sophisticated sports sedan brimming with charm, audacity and function. It would inspire Alfa Romeo's modern-day 4C.

    Alfa Romeo Tipo 33 designed by Franco Scaglione - 1967
  • Alfa Romeo Montreal - from concept to production - 1970
    1970

    The Alfa Romeo Montreal – From Concept to Production

    Bertone’s pen produced the original prototype that was introduced at Expo 67 in Montreal, Canada. Combining race car thrills with the essentials of a daily driver, the Montreal's V8-cylinder engine (borrowed from the 33) produced 200 HP and top speeds of 137 mph.

    Alfa Romeo Montreal - from concept to production - 1970
    Alfa Romeo Alfetta - 1972
    1972

    Return of the Alfetta

    Alfetta inherited its name from – and shares its De Dion suspension system with – Alfa Romeo's Formula 1® world champion, the Alfa Romeo 159, also known as Alfetta (“Little Alfa”). It was a stylish, complex sports sedan. Front engine and rear gearbox gave the Alfetta perfect weight distribution – a feature that would set a precedent for the competition.

    Many different coupe and sedan versions appeared until 1984, and engine sizes included 1.6, 1.8, 2000 and 2500 6-cylinder.

    Alfa Romeo Alfetta - 1972
    Alfa GTA racked up straight wins at the ETCC  - 1972
    1972

    Alfa Romeo GTA Racked up Straight Wins at the ETCC

    The GTA Junior was the GTA 1600's mischievous little brother, with a lower (1300) cc and design cues that included a contrasting stripe on the side and large snake logo on the hood. Agile and super-fast, it locked up a series of victories in Group 2 at the European Championships.

    It won every competition in 1972 and secured the European Touring Car Challenge drivers' and manufacturers' championships, outranking automobiles that were much more powerful.

    Alfa GTA racked up straight wins at the ETCC  - 1972
    1974 The Alfa Romeo flu
    1974

    The Alfa Romeo “bug”

    In 1974 Rudolf Hruska was appointed head designer at Alfa Romeo but it was the great Orazio Satta Puliga who expressed it best. Before leaving his role as technical director, during an interview in 1970, Puliga said:

    "Alfa Romeo is not just an automobile factory… It’s a kind of illness, a zeal for a means of transport. It’s a way of life, a unique view on how to design a motor vehicle. It’s all about feelings, passion, anything that has more to do with the heart than with the head.”

    It was, and continues to be, a “bug” every Alfa Romeo enthusiast shares.

    1974 The Alfa Romeo flu
    Alfa Romeo 33 TT 12 by Carlo Chiti - 1975
    1975

    The Alfa Romeo 33 TT 12

    Designed by engineer Carlo Chiti, this racing prototype had a unique tubular chassis – “Telaio Tubolare” which was abbreviated to TT. Powerful and victorious, it came with a 12-cylinder 500 HP boxer engine.

    Alfa Romeo 33 TT 12 by Carlo Chiti - 1975
    1975 Alfa won its first World Sportscar Championship
    1975

    Alfa Won its First World Sportscar Championship

    The Alfa Romeo 33 TT 12 proved to be nearly unbeatable. It won seven out of eight races with Arturo Merzario at the wheel in four of them.

    1975 Alfa won its first World Sportscar Championship
    1976 Alfa returned to Formula One with its Brabham engine
    1976

    Alfa Returned to Formula 1® with its Brabham™ Engine

    Alfa Romeo returned to Formula 1® by building the engine for Brabham™. A powerful single-piece 12-cylinder 3000 cc boxer engine with a Spica fuel injection system that produced 500 HP at 1500 rpm.

    Driven by Watson and Lauda, the incredible downforce produced by the fan on the back would earn it the nickname of "Fan Car" during the 1978 Formula 1® championships.

    1976 Alfa returned to Formula One with its Brabham engine
    1977 World Sportscar Champions - again
    1977

    World Sportscar Champions - again

    The 33 SC 12 – an evolution of the 33 TT 12 – was an undisputed triumph. It enabled Alfa Romeo to take the World Sportscar Championship, winning all eight races it entered.

    1977 World Sportscar Champions - again
  • 1981 The V6 transformed the Alfetta coupe
    1981

    The V6 Transformed the Alfetta coupe

    The top-of-the-range Alfetta coupe was equipped with a V6 engine that turned it into a supercar. It won turismo class competitions in Europe and achieved considerable success in the United States.

    1981 The V6 transformed the Alfetta coupe
    1986 Alfa launched its Arese Design Center
    1986

    Alfa Romeo Launched its Milan Design Center

    When Finmeccanica sold Alfa Romeo to the Fiat group, its Design Center was moved to an industrial complex in Arese, near Milan, Italy. Managed by Walter de Silva, the center was destined to handle significant projects like the 145, the Proteo and Nuvola prototypes, the 156, the 147 and the MiTo.

    1986 Alfa launched its Arese Design Center
    Alfa Romeo 164 made waves in America - 1987
    1987

    The Alfa Romeo 164 made Waves in America

    Designed by Pininfarina, the Alfa 164 was the first automobile produced after Alfa Romeo was sold to the Fiat group. A top-of-the-line sedan, it was roomy, powerful and stylish. It became so popular in America, that special versions were made for the U.S. market.

    Alfa Romeo 164 made waves in America - 1987
  • Alfa 155 improved on the Alfa 75 - 1992
    1992

    The Alfa Romeo 155 Improved on the Alfa Romeo 75

    Safe and sporty, the Alfa Romeo 155 was designed to replace the 75. Its new technical setup featured front-wheel drive and independent wheel suspension on front and rear axles. On the racing scene, the 155 V6 Ti helped Alfa Romeo win the Italian Superturismo title, along with a historic victory at the 1993 DTM championship.

    Alfa 155 improved on the Alfa 75 - 1992
    1993 Larini’s miracle in Germany
    1993

    Larini’s Miracle in Germany

    Alfa Romeo made its debut at the German Touring Car Championship, entrusting its fate to Nicola Larini. Taking the wheel of an outstanding 155 V6 Ti, Tuscan-born Larini drove the fastest lap eleven times and finished first overall, beating the host nation in spectacular style.

    1993 Larini’s miracle in Germany
    Alfa Romeo introduced 156, the record-breaker
    1997

    Alfa Romeo 156: The Record-Breaker

    The birth of the 156 was revolutionary; it marked the beginning of a new way of designing automobiles. The Common Rail injection system for diesel engines proved to be a technological watershed, and a feature that would eventually be adopted by all automobile manufacturers.

    Fitted with the sequential Selespeed gearshift – a racing legacy – Alfa Romeo’s new sedan was a huge commercial success; it would be awarded “Car of the Year” in Europe in 1998.

    Alfa Romeo introduced 156, the record-breaker
  • Alfa Romeo 156 GTA and Sportwagon GTA are launched
    2002

    The 156 GTA and Sportwagon GTA

    Both automobiles were inspired by the performance of the legendary Giulia Sprint GTA. The myth of pure sportsmanship, 36 years later, lived on in two models which evoked the same emotions of days gone by: the 156 GTA and the Sportwagon GTA.

    On the race scene, Fabrizio Giovanardi won the Italian Superturismo Championship two years in a row – 1998 and 1999.

    Alfa Romeo 156 GTA and Sportwagon GTA are launched
    Alfa Romeo 159 and Alfa Romeo Brera - 2005
    2005

    Alfa Romeo Began Manufacturing the Alfa Romeo 159 and Brera

    This was an important year for production. Alfa Romeo 159 combined safety, performance and comfort without compromising design and racing appeal. The Brera was compact yet powerful. Its design was inspired by classic Alfa Romeo styling. It would become a benchmark for the coupe sector.

    Alfa Romeo 159 and Alfa Romeo Brera - 2005
    2007 The 8C Competizione
    2007

    The 8C Competizione

    The 8C Competizione was a limited-edition Touring automobile which encapsulated all of Alfa Romeo’s values. It was the perfect blend of sporting heritage, Italian passion and technical innovation. Its name highlighted the continuity with the generation of 8-cylinder cars which wrote one of the finest chapters in motor racing history back in the 1930s. The spider version was launched in 2009.

    2007 The 8C Competizione
  • Alfa Romeo 4C Coupe and 4C Spider - 2015
    2015

    4C Coupe and 4C Spider

    The 4C Coupe continues an Alfa Romeo tradition of performance-oriented lines and proportions.
    Lightweight strength, supercar agility and race-inspired performance, the Alfa Romeo 4C makes its mark with an aggressive stance that’s owed to innovative technology and new levels of efficiency.

    The 4C Spider provides an open-air experience.
    Beyond delivering outdoor splendor, the open-air design of the 4C Spider includes an interior that caters to the senses.

    Alfa Romeo 4C Coupe and 4C Spider - 2015
    Alfa Romeo Giulia Quadrifoglio - 2017
    2017

    The All-New Giulia Quadrifoglio

    The sportiest on-road Quadrifoglio ever. The all-new Giulia conveys pure design without being superfluous. Its styling is unmistakably Alfa Romeo, both sensual and substantial. It reflects the Alfa Romeo design heritage, with the focus constantly on the driver. Technology helps enhance performance and guarantee an exceptional driving experience. The relationship between driver and machine forms the core of every innovation, producing a car which is the natural extension of the brain, body and heart.

    Alfa Romeo Giulia Quadrifoglio - 2017
    Alfa Romeo Giulia and Giulia Ti - 2017
    2017

    Giulia and Giulia Ti

    In the crowded market of sports sedans, the all-new Giulia arrives with all that it needs to own the game itself. Marked with the distinctive Alfa Romeo trilobe, pure allure is created through elegant lines, proportional balance and harmonious elements. The optimally balanced weight distribution, rear-wheel drive and available all-wheel drive, result in an aggressive stance; its profile of pure power and motion changes the horizon with a new perspective, truly exhilarating the driving experience.

    Alfa Romeo Giulia and Giulia Ti - 2017
    Alfa Romeo Stelvio SUV- 2018
    2018

    Stelvio, an SUV Only Italy Could Create

    Leveraging its heritage while looking toward the future, Alfa Romeo has created yet another masterpiece. The Stelvio: born from the world’s greatest driving road.

    Inspired by the immensity and grandeur of the Stelvio Pass, the dreamers of Milan, engineers of Modena and artisans of Cassino have created the optimal vehicle for those demanding the highest level of performance and utility in equal measure.

    Alfa Romeo Stelvio SUV- 2018

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