ALFA ROMEO CELEBRATES 115 YEARS OF PASSION, INNOVATION AND ITALIAN PERFORMANCE

On June 22nd, Alfa Romeo celebrated its 115th anniversary at the Museo Storico del Marcha in Arese, Italy—an event that honored the brand's legendary past while embracing a bold vision for its future. Thousands of fans and over 300 official Alfa Romeo clubs from all over the world came together for a full day of races, exhibitions and celebrations. One of the most exciting moments was the commemorative deployment of 115 Alfa Romeo vehicles to form the inscription "Alfa Romeo 115" on the museum track—a powerful tribute to a community united by a shared passion.

The day also marked the 10th anniversary of the reopening of the museum and included exclusive moments such as the Official Club Meeting, a parade of historic cars and a "Backstage" conference on the legacy of the 33 Stradale.

To mark this milestone, Alfa Romeo has also released a celebratory video that retraces some of the most iconic benchmarks of the year. The film honors key moments such as the release of the book Alfa Romeo 33 Stradale, which tells the story of the brand's tailor-made masterpiece through exclusive interviews and images. It also highlights strategic partnerships with the sailing team Luna Rossa and tennis champion Jasmine Paolini, in addition to the commercial success of Alfa Romeo Junior, which has exceeded 42,000 orders since launch.

These stories reflect a brand in motion—always rooted in history, fueled by passion and driven towards the future by innovation and courage.